Groupon Faces Possible Legal Action Over Superbowl Ad
Groupon, the famed local deals site that has created a buzz in the internet world, has ruffled a few feathers with their Super Bowl Ads. Historically the companies in the world unveil their new commercials during the big football game for everyone to view. However, it has also been a time when more companies anger the people in the US through mistakes and so on. Groupon is such a company who has managed to anger many from around the world.
The basis of their ads appeared to be that of conservation when the ads first started but it was clear that things were going sideways once the ads moved forward. The first of the ads featured award winning Cuba Gooding Jr. talking about the plight of whales in the world before he walks up to a boat and talks about how he and friends got a great discount on whale watching tours.
The commercial that really ruffled the feathers in the world featured Timothy Hutton talking about Tibet and the country at large. This created a massive buzz in the world and now several are threatening legal action against the company because the ads were insensitive to those in the region. Many felt that Groupon was making fun of the people that live in Tibet.
Groupon founder Andrew Mason offered a left- handed apology for the ads but that did little good for those in the world. Many have said that Groupon crossed the line with the ads and others feel that they pushed the boundaries of good taste with the commercials.
This is the first year that Groupon has entered into the Super Bowl commercial game. This is likely due to their push to move into larger markets and their massive fundraising movement that netted them $950 million.
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